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OUR FAVORITE THINGS

40 years of running-gear innovation.


PUBLISHED 09/15/2006

1991: The Internet

By Bob Cooper

Breakthrough: Connected the running world in record-breaking time

Running would seem to have no more in common with computers than, say, Apple has with oranges. Yet the Internet has given us convenience, information, and motivation--so all we have to do is lace up and run.

Corbis
With the Web, we can hire online coaches, look up race results, and Google for training and nutrition advice. Just a decade ago, we couldn't register for a race online; this year, more than one million of us will sign up for an event via Active.com. We can also do a lot of good. Since 2002 when Team in Training launched its online campaign, its annual fund-raising drives for cancer research have soared from $500,000 to $34 million.

Fresh Thinking: Soon, runners will have more interactive, all-in-one online communities, similar to sites like myspace.com. You'll be able to blog, swap routes, and share race photos and finish-line videos across desktops, and eventually, send them to cell phones.

1984: The Stability Shoe

By Mel Cheskin

Breakthrough: Turned running shoes into an aid for knee pain



Courtesy Brooks
In the late '70s, shoe manufacturers took different routes toward a common goal: developing a shoe to correct excessive pronation (the inward roll of the foot). Saucony employed a plastic external heel stabilizer; Etonic used a full-length removable insole; New Balance straightened the last (the foot form), and Brooks, with its Chariot, introduced two densities of foam in the midsole. As each company released a shoe, others built on it. The result: shoes that kept the ankles, knees, and hips aligned during footstrike, effectively reducing overpronation--and the knee pain that often came with it.

Fresh Thinking: Stability shoes can weigh more than 15 ounces. But by removing heavy foam in the midsole, Nike made the 10-ounce Air Cesium (2006), which is still sturdy enough to correct overpronation.

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